Around 16 years ago, we took our first step in Ichra, initially working with ladies shoes. Two years later, we shifted our focus and began selling shawls outside a shop on a simple sheet. With hard work day and night, and despite many challenges, including high rent and criticism from others we stayed committed.

Eventually, our dedication paid off, and we launched Naeem Al Abayat with one clear goal: to provide the best quality abayas at affordable prices. Alhamdulillah, today our shop has been established for 14 years, and we continue to grow.

The purpose of sharing this is simple:
No matter how tough things get, stay positive and keep working hard, your efforts will pay off.